Optimal Price Targeting
نویسندگان
چکیده
The paper compares the profitability of personalized pricing policies that are generated from different models demand and using data inputs.
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ژورنال
عنوان ژورنال: Marketing Science
سال: 2023
ISSN: ['1526-548X', '0732-2399']
DOI: https://doi.org/10.1287/mksc.2022.1387